Privacy Policy

At DogChain.be, we attach great importance to your privacy and the protection of your personal data. In this privacy policy, we explain what personal data we may collect, why we process it, with whom it may be shared, and what rights you have.

This privacy policy applies to the use of DogChain.be, orders via our webshop, and communication with DogChain.be.

1. Who is responsible for your personal data?

The controller for the personal data processed via DogChain.be is:

NM NETMEDIA BV
Hulst 37C
1745 Opwijk
Belgium

VAT / company number: BE 0845.467.440
Email: contact@dogchain.be
Phone: +32 460 20 30 40

2. What personal data may we process?

Depending on how you use our webshop, we may process the following personal data, among others:

first and last name;
billing address and delivery address;
email address;
phone number;
order details;
information about purchased products;
payment and transaction data;
information about returns and refunds;
communication with our customer service;
IP address;
browser and device data;
information about the use of our webshop;
cookie and similar technical data, where applicable.

In principle, we only collect personal data that is necessary or relevant for the operation of our webshop and service provision.

3. Why do we process your personal data?

We may process your personal data for the following purposes, among others:

processing and fulfilling your order;
processing payments;
sending and delivering your order;
sending order and shipping information;
handling questions and requests;
processing returns and refunds;
providing customer service;
preventing and detecting fraud or abuse;
securing and technically managing our webshop;
analyzing and improving our webshop and services;
complying with legal, tax, and accounting obligations;
sending marketing communications when a valid legal basis exists for this.

4. On what legal basis do we process personal data?

Depending on the purpose of the processing, we base the processing of personal data on one or more legal grounds.

This can include, among others:

Performance of a contract: for example, when your data is necessary to process, pay for, and deliver your order.
Legal obligation: for example, for our accounting and tax administration.
Legitimate interest: for example, for the security of our webshop, fraud prevention, and certain forms of analysis or improvement of our services, provided that our interests do not outweigh your rights and interests.
Consent: when we require your consent under applicable law, for example, for certain marketing or non-essential cookies.

5. Shopify

DogChain.be uses Shopify as its e-commerce platform.

Shopify provides the technical infrastructure that allows us to offer our webshop and process orders. In this context, personal data may be processed via Shopify's systems.

Shopify may also process certain personal data in accordance with its own privacy terms and the agreements applicable to us as a merchant.

6. Payments

When you pay for an order, certain data is processed by the payment service provider you choose during checkout.

We do not necessarily receive or store all complete payment details ourselves. Sensitive payment information may be processed directly by the relevant payment service provider.

The available payment methods are displayed during checkout.

7. Delivery and logistics partners

In order to deliver your order, necessary personal data may be shared with carriers, fulfillment partners, or other logistics service providers involved in the fulfillment of your order.

This may include, for example, your name, delivery address, email address, and/or phone number when this data is necessary for the delivery or communication regarding your package.

8. Other service providers

For the operation of DogChain.be, we may use external service providers.

These may include, for example, service providers for:

hosting and e-commerce;
payments;
shipping and logistics;
IT and security;
email communication;
customer service;
analytics and reporting;
marketing and advertising;
accounting and administration.

We only share personal data when necessary for the relevant purpose, when there is a valid legal basis for doing so, or when we are legally required to do so.

9. Cookies and similar technologies

DogChain.be may use cookies and similar technologies to ensure the webshop functions correctly, to remember preferences, to analyze website usage, and – if applicable – to support marketing and advertising.

Some cookies are necessary for the operation of the webshop and cannot be disabled without impact.

For non-essential cookies that require consent under applicable law, we ask for your consent before they are placed.

Through the available cookie settings, you can manage your preferences or change your consent, where applicable.

10. Marketing

When you sign up for marketing communications or when another valid legal basis exists, we may send you information about DogChain, offers, products, or other relevant messages.

When marketing communication is sent via email, you can unsubscribe using the unsubscribe option in the relevant message or by contacting us at contact@dogchain.be.

11. Retention periods

We do not store personal data longer than necessary for the purpose for which it was collected.

We must store certain data for longer periods to comply with legal, tax, accounting, or other obligations.

The specific retention period may therefore vary depending on the type of personal data and the purpose for which it is processed.

12. Security

We take appropriate technical and organizational measures to protect personal data against loss, abuse, unauthorized access, disclosure, or modification, among other things.

Although we take appropriate measures, no method of electronic storage or data transmission can guarantee absolute security.

13. International transfer

Some of our service providers may process or store personal data outside Belgium or outside the European Economic Area.

When personal data is transferred internationally, appropriate safeguards are applied where required in accordance with applicable privacy law.

14. Your privacy rights

Under applicable privacy law, you have various rights regarding your personal data, depending on the circumstances.

You may, among other things, have the right to:

access the personal data we process about you;
have incorrect or incomplete personal data corrected;
have your personal data deleted when legal conditions are met;
restrict the processing of your personal data;
object to certain processing;
in certain cases, transfer or receive your personal data in a structured format;
withdraw previously given consent at any time.

Withdrawing consent does not affect the lawfulness of the processing that occurred prior to the withdrawal.

15. How can you exercise your rights?

Do you want to exercise one of your privacy rights? Then send your request to: contact@dogchain.be.

Clearly state what your request relates to.

When necessary to verify your identity, we may ask you to provide additional information. We will not ask for more information than is reasonably necessary to confirm your identity.

16. Right to lodge a complaint

If you believe that your personal data is not being processed correctly, you have the right to lodge a complaint with the competent supervisory authority.

In Belgium, this is the Data Protection Authority (DPA/GBA).

You can, of course, also contact us first at contact@dogchain.be so that we can attempt to resolve your question or complaint directly.

17. Minors

DogChain.be is not specifically aimed at children, and it is not our intention to knowingly collect personal data from children without a valid legal basis.

18. External links

Our webshop may contain links to third-party websites or services. We are not responsible for the privacy policy or the content of external websites.

We recommend that you consult the privacy policy of the relevant third party when using an external website or service.

19. Changes to this privacy policy

We may adjust this privacy policy from time to time, for example, when our webshop, services used, or applicable law changes.

The most recent version of the privacy policy will be published on DogChain.be.

20. Contact

Do you have questions about this privacy policy or the way we process your personal data? Feel free to contact us.

📧 Email: contact@dogchain.be
📞 Phone: +32 460 20 30 40